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cinematic media rinse cycle


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Sunday Mar 02, 2008
 

The Art of Workflow

For many years the concept of developing a technical workflow process for a project was a largely irrelevant idea as the means of constructing a movie varied not at all.

In traditional celluloid the processes of work-prints, telecines, edls and answer-prints remained largely unaltered from project to project. Likewise in video; a consistent workflow process regardless  of size or nature of the project.

But amoung the myriad of changes that have come with the digital age one of the most significant and challenging is the notion workflow options and multiple possible solutions.

Weaving together separate elements of software tools, codecs, formats and resolutions the craft of constructing a workflow to meet the specific needs of production in a dedicated way is a remarkably new concept.

Moreover the development of a project-specific workflow is essentially a process of defining aims, priorities, biases and hierarchies and thus is ultimately about deciding and facilitating creative direction and focus. The same project with a different workflow, using different tools and prioritizing particular areas over others might well turn out a very different film irrespective of writing, direction and performance. Colour grading, compositing, motion graphics, 3D, sound mixing, encoding, delivery medium - all processes directly dictated by workflow - have profound impact on the aesthetics of a work.

It's in this light that an article such as this from Studio Daily that explores the development of a dedicated workflow for working with the RED camera is so interesting.

Even more so is the notion that this workflow is just one of many possible solutions that will quickly evolve over coming years

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