Tapping into cinematic Mood
The world has thrown much applause at this years game release of Bioshock. And certainly I have been amoung those cheering most loudly. The accolades come on many levels - from the exquistie sound design and score, the vibrantly imaginative design, clever and poetic writing and the superb acting and performances. Yes, this is a game and the game play is extremely good but what makes it reall special is the 'experience' it creates and that experience is driven by its sense of the cinematic - of drama, tension, action, poetry and character all building towards that most powerful of cienmatic qualities - MOOD.
Well it seems even the marketing of Bioshock has been able to tap superbly into that mood as this advert for Bioshock showing off the written compliments paid to it by journalists, shows.
