Mike Jones Digital Basin
cinematic media rinse cycle

Embracing the Fan-Creator

International Mega-Band Radiohead turned a few heads recently with the release of their latest album, In Rainbows, as a free/pay-what-u-like download. Spurning the traditional 'record company selling physical product' model, Radiohead lent heavy weight support to the much more digitally tuned direct marketing and delivery approach on line.

Radiohead were certainly not the first however to embrace this model that aims the delivery of music as a promotional vehicle rather than purely an end product. Numerous have been the indie and unsigned musos who've embraced the Internet as a major means of self promotion and music delivery. Whilst Radiohead's move lends enormous weight to what might otherwise be dismissed as a viable solution only for the underground independent, musicians such as 'Brad Sucks' have long been a step ahead.

Canadian musoBradSucks has his entire debut album fallible on line as free mp3 downloads along with on line sales of his CD. Moreover Brad also goes a step further by providing all the individual parts from the multi-track for his songs. In the age of the re-mix culture, the Prod-User and pro-active co-creation Brad has embraced his ever growing audience as participants in the creative process.



For media-makers resources such as these provide fantastic opportunity for editors and sound designers to build their skills. Brad's songs (taken from his album 'I don't know anything') are very well recorded and the individual parts make for fantastic building block assets for learning the craft of song arrangement, sound mixing and remixing.

Not to mention the fact that this album by BradSucks is a really good listen and more than worth the download.

Posted at 12:00AM Dec 09, 2007 by Mike Jones in audio  |  Comments[1]