Hype, Hyberbole and the Apple Product Cycle
It would seem that the trade-off paid for the massive creative potential of digital tools is the massive hyperbole and verbose hype that the tools are enveloped in. Hype and Hyperbole that creative professionals sadly all to willingly buy into.
Of course the number 1 perpetrator of marketing bullshit is Apple making all other marketing bullshit criminnals pale by comparisson. This rather
astute observational writing of the all to regular product cycle of Apple releases is remarkably accurate making it all the better for a tragic laugh.
- The Apple Product Cycle-
In particular i like the description of the author at the very bottom...
"In spite of his loyalty to the platform, he finds most "Mac people" to
be tiresome and annoying. He is pretty sure that if he had to attend WWDC or Macworld,
he would wind up slapping the shit out of a bunch of people."...
Amen...!
Posted at 12:00AM Oct 30, 2007
by Mike Jones in general |
