Buy music online and pay what you think its worth
The much anticipated new album from Radiohead - entitled In Rainbows - is aiming to fall off the bleeding edge of new thinking about how to sell music. The proposal is simple; the album is availible from today only as a download. The cost? Whatever you want to pay....Some will cheer at the power of inscruitable record companies being circumvented. Others will decry it as vanity on the part of a band so big they dont need the money. But the truth is more likely to be found in the simple experiment of what the market is willing to pay? What the broad populous place value on? And most significantly ow the market and fans take to the notion of the onus being put on them to pay on their own terms and their own values. In this sense is it really just digital busking on an epic sacle?
Inevitably there are a host of articles exploreing the idea and collectivly well worth the read, more for what their diversity says than any one voice.
http://nymag.com/daily/entertainment/2007/10/so_how_much_money_will_radiohead.htmlhttp://www.doshdosh.com/radiohead-anti-marketing-in-the-music-industry/http://www.inrainbows.com/Store/Quickindex.htmlhttp://blogcritics.org/archives/2007/10/02/023324.phphttp://www.marketingblurb.com/2007/10/radioheads_in_rainbows_uses_a.html
Posted at 01:00AM Oct 11, 2007
by Mike Jones in audio |
