So what is the editor's job..? Vegas 8 and production philosophy.
Along with new and expanded features every new release of a creative software tool carries with it a dichotomy of conceptual baggage - On one hand is the promise of new creative possibilities; that the new tool will allow the creator to do things that previously they could not. On the other hand is an ingrained philosophy embodied in the tool which dictates what the tool privileges as important.
In other words any given tool is invariably strong in the areas the designers feel most important and invariably weak in the areas perceived to be less important or of lesser significance. As Internet and software pioneer Ted nelson has commented - "
you are a prisoner of each application you
use. You have only the options that were given you by the developer of
that application... So, what you can do in Microsoft Word is what Bill
Gates has decided." This isn't rocket science or a radical idea but recognizing these inherent biases does allow for a more sophisticated and articulate rationalization of a software tool's functionality for your needs.
For example if we look at one of the most popular editing tools on the market, Apple's Final Cut Pro, we can make a relatively clear assessment of FCPs philosophical perspective. FCP is extremely strong on sequential editing arrangement and precision adjustment between shots, it's likewise very strong on on-line/off-line workflow and film match back. Conversely, audio production tools are very weak and very basic in FCP. What this combination of biased strengths and under-developed elements tells us is actually very clear - FCP is a tool who's philosophy is focused on traditional workflow. Audio tools in FCP are poor and rudimentary not because the software designers don't know how to make good audio tools but rather because the philosophical approach of the designers is that audio 'should' be done externally to the NLE edit in a different, dedicated software system and not inside FCP itself. Simply put, FCP doesn't need sophisticated audio tools because a traditional workflow seperates audio production from visual edit. This isn't about arguing whether a tool is good or bad, better or worse, but simply about identifying the internal philosophy of the tool based on what is privileged and what is neglected.
So with this coming week seeing the release of Sony's Vegas Pro 8 digital production software what can be deduced of Vegas' philosophical approach based on its new and existing feature set? Is Vegas pursuing a traditional philosophy of process or does it privilege and venerate a very different set of elements and thus a new conceptual paradigm of creative process?

This release sees version 8 answer two of the most requested and criticized elements of Vegas. But its not simply what the Sony development team have added in that users wanted; rather, much more importantly, is how they've been implemented and what this says about the internal philosophy of Vegas in comparison with other NLE production systems.
The duet of features in question that have been much requested for Vegas are an improved Titling tool and support for 10bit production formats. Until this version8 Vegas was purely an 8bit engine and the titler was often criticized as rudimentary and inflexible.
The titler has been upgraded substantially in version8 with an entirely new titling engine called ProType. But as I said its not just that there is now improved titling options; rather ProType goes far beyond the traditional parameters of a titling tool and this changes the philosophical bent of Vegas itself.
With ProType as much a comprehensive animation system as a titler, with individual control over each character, word and line, parent/child relationships, cascading keyframes, bezier curves, paths and generators; it moves out of the usually confined parameters in which NLEs operate. ProType in Vegas is now arguably the most sophisticated titling tool in any current NLE - and ive used and reviewed every NLE on the market.

But this of course raises those persistent questions about the roles and responsibilities of production positions and creative processes. Just as the internal philosophy of FCP says that comprehensive audio tools are simply not necessary in the NLE because 'that's Not the editor's responsibility', so too might the same argument be made that a tool like ProType, which in truth gives After Effects a run for its money as a titling system, is outside of the editor's responsibilities. A titler that complex is really a motion graphics tool more than a titler. In which case should it be left to a motion graphic artist? What does this say about the philosophical position of Vegas and how it perceives, and even dictates, the role of the editor?
Before answering that we should look to the second of the two much requested features of Vegas 8, that of expanded bit-depth production. Most of the worlds digital production formats are 8bit - DV, HDV, DVCProHD, AVCHD, XDCAM; all 8bit signal formats for aquistion. 10bit production, which expands the dataspace for things such as more accurate colour grading, and smoother effects production, is generally engaged by using dedicated capture hardware such those from AJA and Blackmagic to transcode the 8bit source to a 10bit file with more headroom. In many productions the advantages of 10bit might be arguably negligible but certainly there are gains to be had for fx heavy work and high precision colour grading. Of course there are also 10bit source formats for very high end work or, in a studio environment, you can shoot direct to hard drive as 10bit via a hardware capture card.
Vegas now has an end to end 32bit floating point engine. So is this simply a case of going for bigger numbers to impress or does it say something much more integral about Vegas' philosophical and conceptual positioning in regard to production and creative process? Having an 8bit or 10bit engine meets the needs of common hardware based firewire and SDI ingest for an editing workflow, but having a 32bit floating point internal engine puts Vegas into a slightly different class - not a 'better' class as such (theres more technical juggling in here which I'll steer clear of for the moment) but a different working methodology. Editing systems have generally not sported a need for 32bit float processing but compositing and effects tools such as After Effects do, production tools beyond the edit timeline have long taken advantage of expanded bit depth and dataspace than editors have not needed because of a traditional segmentation in the workflow process.
What this might say bout the Vegas workflow philosophy is that Vegas is a tool not at all attached or adhering to the traditional divisions between production processes. Where other NLEs reinforce traditional workflow segmentations, Vegas makes almost no distinction between where editing ends and motion graphic compositing begins. Just as the fact that Vegas has had surround sound mixing and a 24bit 96khz audio engine right on the same timeline as the video edit for the past 5 years - well ahead of audio tools in any other NLE - also shows a profound disrespect for the traditional separation of powers between video edit and sound edit.

This integrated approach is not just in the features on offer but more importantly in the engine room mechanics Vegas employs. Embracing an open 32bit floating point engine is arguably an extremely forward thinking perspective focused on what production workflow might be in the future rather than what it is has been in the past.

So, how does Vegas perceive editing and the role of the editor?
Its for these reasons I have over the years found Vegas such an exciting tool to use. Whilst Adobe have shown some great direction in integration and broad delivery options (which i have written about many times), it is the developers of Vegas who have, in many ways, been the most brave and forward thinking in their design of a tool that dares to re-think the paradigm of production itself in an environment where most other NLE developers seem content with simply making old workflows digital without a change on conceptual philosophy.

This is of course not say that an integrated, non-segmented approach to production is right for everyone or every type of production. There will always be editors who wish to remain focused. But just as an argument can be mounted that saids remaining focused as a specialist on one element of production and not distracted by extraneous elements might lead to a more refined process; there is an equally strong case to argue that an edit informed by and in tandem concert with the sound design and the visual effects is a much better informed process producing a tighter more cohesive final product.
Both arguments have weight and creative media makers should always seek to find the process and tools that match their needs and perspective. But I would certainly say this; where once there was effectively one mode of cinematic process we now have a much wider palette or process options available to us. Subsequently the idea of an 'industry standard' tool is utterly absurd in the digital age as it implies there is only one 'correct' way to work, only one 'correct' philosophy of creative process. And that's something no creative person should stand to tolerate.
Posted at 01:00AM Sep 03, 2007
by Mike Jones in video |
In the subsequent years I've not only enjoyed the artistic expression of film making, it's now an integral part of my professional career.
Thank goodness that the people at Sonic Foundry/Sony have from then through today been as forward-thinking as you write about.
Posted by alex schwindt on September 03, 2007 at 05:30 PM EST #
Posted by Mike Jones on September 03, 2007 at 09:10 PM EST #
The integration of applications is great. There are some great suites out there, but I need to teach my students to think differently to find work. I need to teach them the Vegas way. All of these detail are are part of creation. It is becoming a very different world out there and I am glad that Vegas continues to think beyond tradition and give me a tool that goes anywhere and finishes the job.
Posted by Keith Kolbo on September 04, 2007 at 11:15 AM EST #
As an educator myself one of the greatest issues i see for students learning to be media producers is that too often the tools they are using and the process they are being taught simply reinforces an outdated and inefficient model of production - a model that privilidges, and indeed focuses on, segementattion and specialization of processes. This in stark contrast to the absolute direction, as you point out, of everyday production being increasingly about smaller more self-sufficient teams and individuals needing to take a holiostic view of the production.
Posted by Mike Jones on September 04, 2007 at 11:37 AM EST #
Posted by Mark Holmes on September 04, 2007 at 11:47 AM EST #
And in simple terms, what is always most apparent to me as ai move between numerous software systems is that what takes 4 mouse clicks in another NLE often takes just 1 in Vegas - theres an incredible efficiency about its functionality. It's not about being 'intuitive', there is absolutly notihing 'intuitive' about any software ever created, its a total myth..! There's no software in the world you can sit in front of and 'intutively' understand without a mediating learning process. But a good software tool should strive to bring the most common tasks as close to the surface as possible.
This is the same as good website design - deep links are a disaster; you want no page to be more than 1 or 2 clicks away from any other page in the site. Good software is the same and Vegas does exceptionally well to bring all the most useful stuff to the top to be imemdiate and directly associated with the 'object' it relates to. For example, if I want to Normalise an audio event I simply Right+Click on that audio and select normalise. In any other NLE, such as Prem Pro or FCP, you have to go to a different menu, a different pallete, open up folders disconnected to the object in question, sort through a list of filters to apply the effect back at the object. the Pan/Crop controsl in vegas are another example. if I want to adjust the shape and tracking of an event in PP or FCP i have to go to a different window, away from the timeline in anothe rpart of the interface to adjust parameters dislocated from the object in question. Vegas puts all the emphasis on the Object and anythign you want adjust related to an 'object' is found on or in the obejct itself - event pan crop is found on the event, track motion is found on the track, split screen preview is found on the preview window, if I want to change the opacity of a clip i do it on the clip. When you write this out loud it seems bloody obvious but the fact is no other NEL actually works like this. FCP, PremPro and Avid all all have the Timeline and the events on the timeline fundementally dislocated from their proeprties, controls and parameters, so invaribly they become more complex and less efficient.
Posted by Mike Jones on September 04, 2007 at 01:17 PM EST #
Posted by Mike Jones on September 04, 2007 at 01:24 PM EST #
"FCP says that comprehensive audio tools are simply not necessary in the NLE because 'that's Not the editor's responsibility'"
For many in the industry whether a pro, semi-pro or hobbyist the budget that a large studio has doesn't exist. So audio, titling, graphics, effects, etc. it's all our responsibility, there is no one else to do it. Having one central place to get all your work done is a huge advantage both in time and the creative process.
Props the the Vegas team for what is looking to be the best Vegas version yet.
Posted by adam on September 05, 2007 at 07:07 AM EST #
Your dissertation about Vegas developers' thinking is right on target to my experiences with the Vegas team and it's product since Vegas 3 added video to the mix.
The edit/post production paradigm has changed,(for many reasons), and Vegas is the ONLY NLE that has addressed those changes, and continues to do so with Vegas Pro 8.
With your permission, I would like to give this URL to any who tout Vegas's shortcomings to me. I'm tired of 5 years of explaining why Vegas is such a good tool for postproduction. Your comments say it better!
Thanks again for your insight.
David
Posted by David Jon Devoucoux on September 06, 2007 at 02:17 AM EST #
I messed with the other industry programs such as Adobe; which I do like for it's integration with its other products, & I've messed with Avid video stuff...which was just confusing. But When I tried Vegas, I was amazed at how easy it was yo grasp. It was like using my audio programs, except I was manipulating video. Not to mention that the audio features have grown tremendously. There are time where I can stay within Vegas from beginning to end & there are time when I have to use other audio programs.
But it's Audio features allow me to have the audio 75% (sometime more) done!!
I've put together some reels for me & even other clients that had blown away reels done on other video editing programs. And they were actually done in half of the time!!
I like how Vegas puts everything right in front of you. That's what won me over...as well as the ease of applying FX/ transitions. It's the new forward thinking model of doing media. I have seen many jobs where the audio guy has to know some video editing.... & I must say this has help my studio business a great deal!!
In this industry where content can be delivered almost instantaneously, seperating video & audio is becoming less of an option.
And with budgets shrinking, you have to start wearing many hats. There are less link in the chain & ideas can transform into finsihed media much faster.
That's what Vegas is about!
Posted by LSD on September 06, 2007 at 05:39 AM EST #
Philosophical comment- While I agree with your premise that Vegas is a superior product, I also recognize that FCP is probably the most widely used product in the industry. I think students today still need to be taught FCP because one of the responsibilities of an educator is to teach students tools that will offer them employment. Therefore, when someone asks me about career, I tell them to learn FCP because it will get them employment. However, if they are looking to do their own work, or freelance for hire, also learn Vegas because it gets the job done faster, more profitably.
This year I decided to expand my business and realized I had the best chance of finding editors with FCP knowledge than Vegas, so I installed a Mac system and FCP so I could learn that process, to be bi-lingual so to speak. To be brief, it has been a complete loss to date. The editors I hired took 2-3 times longer to complete a project and consequently were out of budget. I finally found a good Vegas editor who, with some guidance, can keep me within budget. The Mac sits under the table, unused since my last class on FCP!
Posted by Don Landis on September 07, 2007 at 12:45 AM EST #
I am an editor and owner of a studio in
jamaica, and i stumbled across vegas 6 years
ago by coincidence, i was actually sifting through the big guys in the NLE world to see which one i should equip my studio with, and was startled that i never heard about sony vegas before, because when i took it for a run, the quality, the interface, the audio was so much more better and easier to manage than the three A's that i was testing. (never looked back).
Seriously, vegas is the most forward thinking and most amazing nle on the market as you have justly said Mike.....But one thing that
truly amazes me about vegas, is that it is not only an awesome nle, but a very, very, powerful motion graphics and compositing tool as well, and version 8 now is taking all of that to the next level...amazing....
With that said i will be adding version 8 to my workflow month end.
Thanks again mike for your dedicated insights and advices...we both will be around to see that vegas will be the leading nle (all in one) editing suite in the future.
Posted by Steve Rhoden on September 07, 2007 at 10:58 AM EST #
This is purely about perspective and an observation in regard to what Vegas 'values' in production process and conceptualization that is different to the way other NLE's think.
Vegas is unlikely to suit every editor and the more that editor is entrenched in traditional thinking the more foreign and unfriendly Vegas will seem. But to producers working outside of those traditional work flows, Vegas offers a very fresh philosophy and one that i would argue is moving ever closer to the centre than the fringe to match a new generation of filmmakers who simply dont understand why you wouldn't do your sound mix in the same tool as the edit....
Posted by Mike Jones on September 07, 2007 at 12:24 PM EST #
We are now doing TV on FCP. I can't believe how difficult it is to do something that just takes one click in vegas. We do have the staff to separate audio from video, but it would still be 10 times more efficient if me, the audio guy, and the video editor could simply be working on the same project rather than him having to export OMF, then I open that in Nuendo, then because Vegas is so fast I export AAF from Nuendo to Vegas.
My primary tool is Wavelab for my mastering/restoration duties. It is so nice that I can open a clip from Vegas into Wavelab, call up a preset in the mastering section, make it sound great- even use the spectral editor to remove cell phones and car horns and thumps, and all I have to do is hit save, and the finished clip is back in Vegas.
I hope I can convince the powers that be that Vegas will give a better show for less time and money.
~Jay
Posted by Jay M on September 11, 2007 at 03:23 PM EST #
Certainly once you've done away with that kind of segmentation its very hard to go back. And whilst most software developers have moved significantly to integrated connectivity and exchange between apps (Adobe between Premiere pro, After Effects and Soundbooth; Apple with integration between FCP, Soundtrack and Motion) This is not nearly the same efficiency has can be add by not having to move between applications at all but retain a single 'timeline'.
For a long time there was the argument that an NLE simply couldn't do audio as well as a dedicated DAW; but Vegas certainly put that idea to bed with audio tools as comprehensive as any dedicated DAW system. I'd argue it's a matter of time before the same happens with motion graphics and compositing; Vegas already firmly treading down this path with 3D track motion, bezier masks and parent/child track controls; all of which not 10 years ago were unheard of in a NLE and more significantly would have been disparaged as "not the editors job".
Whilst Adobe and Apple focus on making their apps talk to each other - certainly with some significant degree of success - surely this is but an intermediate stepping stone towards the bigger picture goal of an holistic singular vertical and horizontal audio and video production environment.
Again this where I'd say Adobe, Apple, Avid are all looking at media production as it is NOW whilst the small team at Vegas continue to look much further forward to what it WILL and indeed COULD be. Its not about 'better' software - thats just subjective - its about conceptual philosophy and vision.
The downside of this forward thinking I believe however will be that Vegas most likely remains on the slight outer in terms of market share and profile. Its very easy to sell a lot of product by catering to very immediate needs and established ideas. Its very much harder to convince the masses to re-think those long entrenched ideas and explore new ways to work and create.
Posted by Mike Jones on September 11, 2007 at 09:02 PM EST #
Jay M made some brilliant pointers on how
labour intensive moving media and audio from application to application is.
Imagine, i dont need to leave vegas to do most of my work that consists of multi audio tracks, compositing, chroma keying and even motion graphics, only when its overly complex i draw for combustion.
Sony vegas offers such well thought-out workflow, no other nle can touch...yes, the
other nle's have their strenghts and professionals seasoned in those workflow methods will stick by them. Sony vegas in my opinion will be found in the toolset of professionals that think outside of the creative box.
Posted by Steve Rhoden on September 13, 2007 at 01:53 AM EST #
Posted by David Esp on October 03, 2007 at 06:35 AM EST #
Is it me or are the ad budgets for Apple such that they can wine and dine their way into the major broadcasting venues now when for all apparent purposes, SONY's apps can do as much, if not more, for less money in both software AND hardware?
The frustrating part about this is the fact that in many ways - ESPECIALLY for those who are just coming into the realm of editing, Vegas Pro would seem a better choice for the forward thinking IM6 (Integrated Media 6 ways) paradigm that is beginning to take hold - especially with the younger generation of future editors coming into the ranks.
Add to the upcoming 64bit version of Vegas, and this would seem to be a home run for attacking larger projects that require as much resources as you can throw at them without fear of having obscure memory error messages being thrown by PPro or sheer lockups in FCP - both of which I have personally experienced until I got rid of working in those arenas.
Your comment about how can be applied to those PHB's and working as editors. They perceive what they think is professional instead of giving each application a proper test to find which actually does the job most effectively - I bet many would find their perspectives changed about Vegas.
Cliff Etzel
bluprojekt
Posted by Cliff Etzel on October 14, 2007 at 06:51 AM EST #