2007 Credit where Credit is Due List
This is not a 'best of' list or any kind of award, but rather a list of the most influential tools of 2007.
I've long held the belief that the broad industry and community of
media creators need to be proactive and dynamic in their criticism of
creative software and hardware developers. Such developers become
complacent and self-serving when their users are not clamouring for
'better' and demanding "more."
Every developer strives for the
coveted 'brand loyalty' but such loyalty is nothing more than the
deliberate crafting of user ignorance to ensure that customers
aren't tempted to jump ship to a competing product when the product
developers drop the ball. Brand Loyalty is nothing but a corporate
directed insurance policy design to keep users singing the product's
praises even when the product is ill deserving of praise.
Brand
Loyalty does the industry no good; it does the tools we use no good.
Brand Loyalty begets Blithe Acceptance and that hamstrings innovation
and creative possibility. So its from this perspective that I take a
very serious approach to reviewing creative tools and make no bones
about being highly critical of almost all the major developers. Now,
with that said, one must also take the 'Credit where Credit is Due'
approach to ensure that when developers do good, they continue to do
good.
Read the rest of this article here.
Posted at 12:00AM Feb 16, 2008
by Mike Jones in industry comment |
