Big plans for PS2 in 2009.....and 2010
According to
Gamasutra, Sony still has big plans for the PS2. Why not, it has sold over 50 million units in the US to date!
If 2008 proved one thing, it's that the PlayStation 2 is still an
important part of Sony's lineup. The system provided a nice financial
cushion in the face of the money-gobbling PlayStation 3, with
significant sales that saw it finish ahead of the Xbox 360 for much of
the year.
Despite much higher revenue numbers for next-gen hardware and software, Nielsen data shows that gamers collectively spent more time with their PS2 than with nay other console.
And yesterday, Sony announced that the console has reached 50 million
units sold in North America. On the day of the milestone, Gamasutra
spoke to John Koller, director of hardware marketing at SCEA.
"It's a bit of a self-fulfilling prophecy; as it continues to sell,
development continues, and consumers continue to buy," says Koller.
"There's such a wide range of entertainment experiences available that
I think it would be very difficult for people to complain, 'this
console doesn't have anything that appeals to me'."
According to Koller, CEO Jack Tretton believes "the only way to kill
the PS2 business is to stop supporting it." Though unwilling to reveal
any key games, Koller says, "With the lineup for 2009 and 2010, the PS2
is not going away anytime soon."
Defining the Keys to Success
How does the success of the PS2 compare to the original PlayStation?
Says Koller, "The PS1 was obviously very successful in its own right
and did mid-30 millions... [But with the PS2] back in 2000, that was a
time when we were able to garner a lot of software support as well as
create the value in the box that consumers are really asking for."
According to Koller, the initial keys to the PS2's success, which laid
the foundation for its continued sales, include the then-advanced
technology in the box.
In addition, the system's "dual role" as a game console and DVD player,
and its "incredible software lineup" helped birth a system which, by
2009, features over 1800 games in North America -- with 130 released in
2008.For the full story, click
here!
Posted at 11:32AM Jan 14, 2009
by Kevin P McAuliffe in Astound |