Would you pay an annual fee to download Guitar Hero Tracks?
According to Shack News, Activision/Blizzard is considering an annual fee for GH players to have access to the huge (cough, cough) downloadable song library for GH games moving forward!Activision is considering a subscription service to deliver new songs
monthly for its music-rhythm series Guitar Hero, according to
Activision Publishing CEO Mike Griffith during Activision Blizzard's
Analyst Day event yesterday. As Griffith explained:Looking even further out, we're exploring new models, like
an annual pass subscription where players can subscribe and get a
certain number of songs downloadable each month.
No further details, such as a price or a start date for such a
program, were made available. The plan would, however, be just part of
Activision's plan to "monetize" the Guitar Hero series.
"We've learned that the consumer still has an insatiable appetite for
more," said Griffith. "Consumers have downloaded over 20 million
individual songs for the franchise, and they still tell us they want
more," he added.
"In fact, the Guitar Hero: Aerosmith game delivered 10x the
revenue compared to Aerosmith's most recently released CD in 2004, when
comparing equivalent launch periods," Griffith continued. Most of the
revenue from the game, of course, went in Activision's direction
instead of Aerosmith's.
Posted at 05:07PM Sep 17, 2008
by Kevin P McAuliffe in Inform |