PS3 Has Cost Sony $3.32 Billion So Far
According to Game Daily, the PS3 has cost Sony over 3.32 billion dollars so far!Sure, paying $499 or $599 for a PlayStation 3 seemed outrageous, but
if initial estimates around the console's launch were accurate, it cost
Sony about $800 to manufacture each PS3. And while the cost curve has
subsequently been improved, this cost/pricing balance has resulted in
some pretty huge losses for the gaming division. As part of its fiscal
2008 report, Sony revealed today that $2.16 billion was lost on PS3 in
2007 and another $1.16 billion in 2008.
Sony warned investors that "the large-scale investment required during
the development and introductory period of a new gaming platform may
not be fully recovered."
The company added, "In the past, large-scale investment relating to
capital expenditures and research and development for the manufacture
of key components, including semiconductors supplied for [PlayStation
3] was also recorded within the Electronics segment."
Sony noted that it's had to invest large sums of money into research
and development for the PS3 and that it's possible that this money may
not be recouped if the console "fail[s] to achieve such favorable
market penetration... resulting in a significant negative impact on
Sony's profitability."
For the full story, click here!
Posted at 01:47PM Jun 24, 2008
by Kevin P McAuliffe in Astound |