more and more new social communities. "Meez?"

How
many of these social online communities can be supported?
With sites
like SECOND LIFE and ENTROPIA as already established worlds - I'm
surprised to see more of these popping up.
In a new social online world for teens and young
adults I see that 50 Cent has
a virtual office (where you can listen and PURCHASE music from iTunes)
in Meezville. huh?
I like the avatars here, but I
haven't gone
inworld to see if the animations are as smooth as they are on the
landing page for meez.
Check it out for yourself...
The number one request from our community of more than 7 million users
has been to add a virtual world, said Sean Ryan, CEO of MeezTM. Meez
Nation is a significant addition to our already potent mix of 3D
avatars, a virtual economy and casual games. It will
significantly boost user involvement and brand engagement on
Meez.
Meez Nation is comprised of a
variety of neighborhoods, each offering a range of locales that users
can explore, including public hangouts and personal Roomz that owners
can custom-decorate and share with friends. Neighborhoods
include:
·
Meez Nations entry point neighborhood,
Burbia
·
The blissful beaches and laidback lounges of
Chillville
·
Luxurious and exclusive Posh
Heights
·
Metropolitan
Uptown
·
A creative, other-worldly paradise called
Arcadia
·
The energetic party-scene at Hells
Kitchen
Meez Nation is designed to let
everyday users easily connect with others and share experiences.
Residents can chat with one another, watch YouTube videos together,
listen to music and leave answering machines messages. By
typing various text triggers such as LOL, OMG or dance, Meez
users can launch animations to amuse others in Roomz. There
are also numerous interactive objects spread around Meez Nation to
inject fun into the scene, including walls that can be tagged with
graffiti and a Tesla coil that zaps
users.
Meez Nation is also integrated into
Meezs virtual economy, so people can use Coinz, the Meez virtual
currency, to decorate their Roomz with premium, branded items, send
gifts to Roomz owners and gain access to exclusive neighborhoods.
At launch, Meez Nation will include 50
Cents virtual office, an energized environment where fans can listen
to a single from his upcoming album, engage in an animated rap battle
and click a link to iTunes to purchase 50 Cents music.
In addition to providing unique
promotional environments for music artists, Meez Nation also offers
brands and advertisers powerful new opportunities for reaching an
enthusiastic population of teens and college-aged youth. Meezs
metrics-driven Brand Immersion Packages for top brands like Nike,
Snapple, Sony and Cover Girl have allowed users to express their brand
preferences by selecting branded virtual itemswith the option to
purchase the real-world item only a few mouse clicks away. Meez Nation
enables the creation of brand environments that result in prolonged
user engagement and interactive opportunities that deliver on
advertiser goals.
Meez was able to extend
the popularity of LG's Rally For Music campaign by giving users tools
to express their affinity for music in an innovative way that
spotlighted LG's popular music phones, said Niels Aillaud, Digital
Marketing Manager at LG MobileComm USA.
Posted at 11:00PM Jun 19, 2008
by ko maruyama in Entertain |