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Blu-ray Market Too Reliant on PlayStation 3?

There's a great story over at Game Daily about Blu-Ray, and how the market might be too reliant on the PS3 for survival.

Sony's Blu-ray format finally triumphed over HD DVD earlier this year, but a victory dance may be a bit premature according to ABI Research. "Blu-ray cannot rest on its laurels. A bright future for high-definition DVD is not a foregone conclusion," the firm said.

Indeed, the argument from many pundits has been that the winner of the Blu-ray vs. HD DVD battle would ultimately gain little as digital distribution slowly takes over for DVD. In the meantime, DVD users see little reason to upgrade to Blu-ray it seems.

"We are starting to see an increase in the number of DVD players with built-in upconverters, and the video processing is getting better with each new generation," noted ABI principal analyst Steve Wilson. "Today about 35% of all DVD players sold include upconversion. ABI Research expects that figure to climb to about 60% by 2013."

The other problem, according to ABI, is that the Blu-ray market itself is "heavily tilted" toward's the PS3. The market for standalone Blu-ray players has not been very encouraging, ABI said. "The studios better hope that people are playing movies on their PlayStations. Otherwise there's very little installed base," Wilson explained. "In 2008 about 85% of the Blu-ray players in the market will be found in PS3s; the dedicated consumer electronics and PC-based types of Blu-ray players won't catch up in terms of market share until about 2013."

For the full story, click here!


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