Today, Engage In-Game Advertising and Codemasters announced that the upcoming GRID will incorporate the eBay Motors marketplace. It will be used in-game as the means for which players buy, sell and upgrade their vehicles. eBay Motors will also sponsor "The eBay Motor Muscle Series" in the game, with the eBay Motors Mustang GTR concept racecar also featured.

"This is an exciting and creative way to reinforce our brand among core auto enthusiasts," said Curtis Kroeker, director of vehicles for eBay Motors. "Engage In-Game Advertising brought the video game channel and opportunity into view. GRID was the logical platform to reinforce eBay Motors as the leading online destination for buying and selling all things automotive."

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Posted at 10:39AM Apr 23, 2008 by Kevin P McAuliffe in Entertain  |  Comments[0]