General Electric was again ranked second with a value of $71.4 billion US, followed by Microsoft at $70.89 billion US and Coca-Cola at $58.2 billion US. China Mobile ranked fifth at $57.2 billion US.

Millward Brown bases its BrandZ rankings on the financial performance of the companies and the results of interviews with consumers globally.

While the top five brands remained unchanged from a year ago, a number of technology and telecommunications companies moved up in the rankings, the company said.

IBM moved from ninth to sixth, and Apple zoomed up from 16th to seventh, with its brand value rising 123 per cent from the previous year to $55.2 billion.

Rounding out the top 10 were U.S. fast-food giant McDonald's, Finnish cellphone maker Nokia and tobacco brand Marlboro.

Waterloo, Ont.-based Research in Motion's Blackberry brand had the biggest year-to-year change among companies in the top 10, rising 390 per cent to $13.7 billion US, according to Millard Brown.

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Posted at 10:24AM Apr 21, 2008 by Kevin P McAuliffe in Inform  |  Comments[0]