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Could GTA IV defeat Iron Man???
John Riccitiello has just come out of a meeting with film executives that has not gone according to the script. The buzz in Hollywood, which I heard from some Hollywood folks . . . is people are worried whether Iron Man the movie is going to get killed by Grand Theft Auto the game, says the chief executive of Electronic Arts, the worlds biggest video game publisher. I dont think Ive ever heard of that before. The 48-year-old believes this reversal of fortunes represents a big change rather than a blip: There is more interest today from Hollywood to make movies out of our games than there is interest in our industry to make games out of their movies. Theres a big reset happening now. It is this emerging primacy of video games that has tempted him to a take a top job at EA for a second time in 10 years. He was president and chief operating officer from 1997 to 2004, then took a break with a private equity fund for three years, before rejoining the games company in April last year as chief executive. One year on, he is convinced he made the right decision. Sitting in a conference room at EAs Silicon Valley headquarters, the Berkeley science graduate who was raised in California is casually dressed and relaxed. But on the subject of the industry he becomes passionate and animated. For the full story, click here! Posted at 05:12AM Apr 15, 2008 by Kevin P McAuliffe in Entertain | Comments[0] 
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