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Use Product Presentation to Boom your Sale during Christmas

As Christmas is coming, most business men would like to bet their sales fortune on this shopping season. In order to attract prospects at the critical first impression, appealing presentations are important to presenting your products in the best light possible. Especially under such an economic circumstance, using some cost-effective ways to help you promote your product is meaningful.

Why use PowerPoint to help you promote your product:

1.       PowerPoint is available on most computers. And with the development of information technology, product presentation has become a powerful ad format for presenting products or for special promotions.

2.       You can broadcast your product presentation on big screens in the main streets, on mobile TV, on Internet and so on.

3.       Compared to asking an advertising company to make advertisement for you, making PowerPoint ad by yourself may help you save a lot.

As it to how to make an effective product PowerPoint presentation to advertise your product, below are some points that Mark J. Tiedeman points out. (Note: Mark Tiedeman has over 25 years in the high-tech telecommunications industry including 15 years in senior product management and marketing roles. He has served as Vice President of Marketing at Copper Mountain Networks and at Tut Systems and is currently providing marketing and product management consulting services.)

Before starting any product presentation, you should know what the purpose of your presentation is. As a product presentation, the purpose is to enhance the value of the product that is perceived by the audience. Depending on the circumstance, some presentations will be more overt than others in persuasion style.

The next important thing is to fix who the audience is for your presentation. Product presentation audiences can be segmented as follows:

• Within your company: sales, sales engineer, customer support, marketing, product management
• Distribution or solution partner: sales, sales engineer, engineering, support, marketing, manager, executive
• Customer: purchasing, engineering, operations, support, manager, executive. Additionally, customers should be segmented, as appropriate, by market and/or application.
• Investors
• Industry and market analysts
• Media

For more details of how to create an effective product presentation by Mark J. Tiedeman, you can click here: http://www.pragmaticmarketing.com/publications/magazine/4/4/0608mjt

A well-done product presentation is just the first step of making advertisement for your product. To present it in various ways is the final purpose of making the masterpiece. Only in this way, you can make the most of your product presentation and let more potential users get your promotion idea. Finally sell out your product. Regarding this, below I list some most effective ways to help you present your product presentation.

1.       Convert your product presentation to video. Then you will be able to upload the converted video to website in the advertising area; broadcast your product presentation on digital signage indoors and outdoors; let people see your promotion on TV within transport vehicles.

Benefits of doing so: Creating video advertisement with PowerPoint yourself is much more cost-effective than asking a third-party company to do that. And PowerPoint is easy to deal with. You can fix the content you want to spread freely.

In order to do this, all you need is a PowerPoint converter that can help you concert your product presentation to video.  There are many such tools in the market, but here I would like to recommend some tools that I have experienced and function well. Wondershare PPT to Video and Acoolsoft PPT2Video Converter. They can help you convert your PowerPoint to MPEG, AVI, MP4, WMV, 3GP and MOV that can be accepted by almost all media.

2.       Burn your product presentation to DVD. Then you will be able to send a DVD disc to your premium customers and agents to provide them the promotion information.

Benefits of doing so: compared with written promotion documents, DVD promotion slideshow can be accepted more intuitively, as there can be animation, pictures, transitions and even background music, videos in a PowerPoint.

Also, with a DVD disc, your agents can conveniently spread the promotion information to their stuff by playing it on a big screen.

Tool recommended: Wondershare PPT2DVD. With it, you can also create DVD menus for your presentations for quick navigation.

A great product presentation could be the power for your Christmas boom. Use all effective tools and resources as you can to drive up your Christmas business.

Posted at 11:55AM Nov 11, 2008 by Bauer Joanaf in General  |  Comments[10]